Tagged
branding


01:33 pm, lofidelica
6 notes
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Sandra Mardin, semiotician, explains how handbags have taken on the mantle of primary storytelling devices for fashion brands.

There is a central paradox at the heart of a handbag: the less useful it is, the more necessary it becomes. This contradiction transforms an ordinary handbag into an object of adoration. Once its primary function of carrying objects is no longer so important, there is an empty space to communicate a bigger story. The bag becomes what semioticians call a cultural symbol, an artefact that tells an underlying story about the people & society of an era.

(continue: This is not a handbag: contemporary handbags & their true meaning | Marketing Magazine)

Sandra Mardin, semiotician, explains how handbags have taken on the mantle of primary storytelling devices for fashion brands.


There is a central paradox at the heart of a handbag: the less useful it is, the more necessary it becomes. This contradiction transforms an ordinary handbag into an object of adoration. Once its primary function of carrying objects is no longer so important, there is an empty space to communicate a bigger story. The bag becomes what semioticians call a cultural symbol, an artefact that tells an underlying story about the people & society of an era.

(continue: This is not a handbag: contemporary handbags & their true meaning | Marketing Magazine)


04:19 pm, lofidelica
5 notes
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HOW TO BECOME A SEMIOTICIAN: A DECALOGUE

presented at Semiofest 2012


Massimo Leone, Department of Philosophy, University of Turin


1. You shall study semiotics; choosing a good university course with a good teacher; reading books, articles, essays; going back to the classics, avoiding compendiums, readers, and also most online materials: they are not good (for the moment);
2. You shall practice semiotics; initially through purposeless analysis; through interpretation for the sake of interpretation; annoy your friends with semiotics;
3. You shall befriend other semioticians; meeting them regularly not only on the web, but also in congresses, symposia, colloquia; remember to celebrate semio-festivities;
4. You shall not turn semiotics into a rhetoric; semiotics’ purpose is to help other people to understand meaning, not to convince them that you understand it better than them;
5. You shall not turn semiotics into magic; semiotics is a discipline, one should be disciplined in learning and in practicing it;
6. You shall not turn semiotics into religion; semiotics is only one out of a multitude of options; respect other disciplines and ask respect from them;
7. You shall not turn semiotics into science; let’s face it: semiotics is part of the humanities; thank god meaning will never be ruled by the laws of necessity;
8. You shall not turn semiotics into mystery; if nobody understands you but other semioticians, you are a failure;
9. You shall not turn semiotics into bar conversation; if everybody appreciates you except other semioticians, you are a failure too;
10. You shall not be worried that your mother doesn’t understand what you do; most people who do new things have skeptical mothers.

(photo from Tim Stock’s presentation on Semiotics and Framing Cultural Insights)

(Source: linkedin.com)


01:24 pm, lofidelica
14 notes
picture HD
Pharmaceutical companies are constantly reinventing familiar  over-the-counter products with fresh versions of the same formula and  new Latin-sounding names. By challenging this with a ‘less is more’  philosophy, Help Remedies is heralding a new wave of ‘minimalist  medicine’ that targets an empowered generation of healthcare consumers.
(continues at Canvas8 - Help Remedies and the rise of minimalist medicine
)

Pharmaceutical companies are constantly reinventing familiar over-the-counter products with fresh versions of the same formula and new Latin-sounding names. By challenging this with a ‘less is more’ philosophy, Help Remedies is heralding a new wave of ‘minimalist medicine’ that targets an empowered generation of healthcare consumers.

(continues at Canvas8 - Help Remedies and the rise of minimalist medicine

)


02:46 pm, lofidelica

07:06 pm, lofidelica
2 notes
link
The Importance of Semiotics in Branding


01:16 am, lofidelica
2 notes
video

From Retro-futurism to Future-retrosim: how the reconstruction of the past from a future perspective could influence brands. (Music: Promofunk by The Soft Pink Truth, idea & presentation by Sandra Mardin)


08:56 pm, lofidelica
reblogged
6 notes
dramardin [branding] [purity]
text
Fruchtbrände for Rezept-Destillate

carlmhbarenbrug:

Berlin-based visual communicator Thomas Lehner has designed this beautiful packaging for Fruchtbrände of Rezept-Destillate. The metaphor of pure elements - Ap, Ki, Kr, Qu, Zw; captures the sheer nature of the product to the point.

Via


10:22 pm, lofidelica
10 notes
picture

As artificial intelligence progresses apace logos may become ingratiating envoys for digital brands.
Scott Brinker has argued that as data becomes more semantic and  meaningful ‘data branding’ or the making available of proprietary  company data under creative commons protocols will be employed as a  competitive advantage. This is because they will be amenable to being  useful mash-ups.
In this scenario it is possible to imagine the logo as pulsating with  bits of data pulled from the data cloud and morphing as the data stream  oscillates.

(via Some Futures for the Logo | Semionaut)

As artificial intelligence progresses apace logos may become ingratiating envoys for digital brands.

Scott Brinker has argued that as data becomes more semantic and meaningful ‘data branding’ or the making available of proprietary company data under creative commons protocols will be employed as a competitive advantage. This is because they will be amenable to being useful mash-ups.

In this scenario it is possible to imagine the logo as pulsating with bits of data pulled from the data cloud and morphing as the data stream oscillates.

(via Some Futures for the Logo | Semionaut)


09:42 pm, lofidelica
1 note
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‎The aim of both this collection and future collections is to effectively make a departure from the notion of a ‘Brand’ or ‘Label’ and to design and develop clothing that looks and feels as if it had been designed by a friend or found somewhere. Design pieces that feel as if they have always been around.

(via VIER5 FASHION DEPARTMENT)

‎The aim of both this collection and future collections is to effectively make a departure from the notion of a ‘Brand’ or ‘Label’ and to design and develop clothing that looks and feels as if it had been designed by a friend or found somewhere. Design pieces that feel as if they have always been around.

(via VIER5 FASHION DEPARTMENT)


11:40 pm, lofidelica
18 notes
text

vs.


11:09 pm, lofidelica
4 notes
video

Advertising has brought knitting to the masses, with everyone from Vodafone to Toyota, Nintendo and the Scottish government using the activity in 2010 and 2011 marketing campaigns. (via guardian)

(Source: youtube.com)


07:39 pm, lofidelica
9 notes
picture HD
I’ve noticed that pouring yoghurt goes unnoticed in the UK. Not only that, many can’t grasp the idea of just having plain yoghurt on its own without thinking how boring. Danone have tried to advertise it as a new breakfast experience “add pouring yoghurt to your cereal”. However, in Macedonia where we normally have pouring yoghurt a lot I’ve never seen anyone having it with cereal. The whole point is to drink it, not eat it. So, how would you introduce plain drinking yoghurt without it seeming boring?
I was exploring some emerging codes for purity and tried to apply them to yoghurt branding, so this was the result. Pure (pouring rain, natural, white, cow patterns) + Yoghurt in a bottle (drink). I appreciate any feedback!

I’ve noticed that pouring yoghurt goes unnoticed in the UK. Not only that, many can’t grasp the idea of just having plain yoghurt on its own without thinking how boring. Danone have tried to advertise it as a new breakfast experience “add pouring yoghurt to your cereal”. However, in Macedonia where we normally have pouring yoghurt a lot I’ve never seen anyone having it with cereal. The whole point is to drink it, not eat it. So, how would you introduce plain drinking yoghurt without it seeming boring?

I was exploring some emerging codes for purity and tried to apply them to yoghurt branding, so this was the result. Pure (pouring rain, natural, white, cow patterns) + Yoghurt in a bottle (drink). I appreciate any feedback!


04:54 pm, lofidelica
1 note
picture HD
(via Reyka Vodka (NOTCOT))

(via Reyka Vodka (NOTCOT))


11:01 pm, lofidelica
3 notes
picture
notice the bear in the mountain?
(via Logos’ Secret Messages | Geekosystem)

notice the bear in the mountain?

(via Logos’ Secret Messages | Geekosystem)