Who’s the better assistant: one who does what they’re told, or one that knows you so well they’re able to anticipate your next move and tell you what to do?
Google Now, a new addition to the Google Search mobile app, is an intelligent ‘predictive’ assistant that provides the right information at the right time without being prompted. Named Innovation of the Year for 2012 by Popular Science, Google Now is hailed to irreversibly change the way we interact with the web. Yet, riddled with privacy and ethical concerns, the reality is not so simple. (via Google Now: the power of context)