05:57 pm, lofidelica
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In 2006, Ford Motor Co. mortgaged its logo in exchange for a $23.5 billion restructuring loan. Last month, however, Fitch Ratings raised the automaker’s credit and the company is now on the way to regaining one of its major assets. In the words of Ford’s former CFO Lewis Booth (1), getting the Blue Oval back would have an “enormous” psychological impact on the company. So why was it initially dropped for the Go Further campaign? (via Sandra Mardin - Go Further without a logo)

In 2006, Ford Motor Co. mortgaged its logo in exchange for a $23.5 billion restructuring loan. Last month, however, Fitch Ratings raised the automaker’s credit and the company is now on the way to regaining one of its major assets. In the words of Ford’s former CFO Lewis Booth (1), getting the Blue Oval back would have an “enormous” psychological impact on the company. So why was it initially dropped for the Go Further campaign? (via Sandra Mardin - Go Further without a logo)


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  1. sandramardin reblogged this from lofidelica
  2. lofidelica posted this